With rebrand on the horizon, Sushiswap receives “Sushi.com” domain name gift

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A serious decentralized finance (DeFi) protocol’s web optimization metrics simply spiked by way of the roof. 

In a tweet right now cryptocurrency funding fund Future Fund introduced that they’d acquired the “sushi.com” area identify on behalf of DeFi platform Sushiswap.

Sushiswap’s on-line presence is notoriously scattered, together with domains like “sushiswap.fi” and “sushiswapclassic.org.” Within the announcement, Future Fund famous that the simplicity is an enchancment, saying, “A powerful area will significantly improve web site visitors and publicity to the sushi model.”

Whereas the phrases of the acquisition weren’t revealed, the area is a sizzling property that has beforehand been listed for between $600,000 and $1.5 million, based on numerous area gross sales websites.

When ask in regards to the buy, Sushiswap CTO Joseph Delong’s preliminary reactions was easy:

“Fairly primarily based imo.”

In keeping with Delong and core contributor 0xMaki, the timing of the purchase couldn’t have been higher. In Sushi’s 2021 roadmap reveal, the staff made some extent to focus on the expanded set of providers and merchandise that they’re aiming to supply, together with a cross-chain decentralized trade, a lending answer referred to as BentoBox, and a full decentralization of protocol governance. 

The staff had been contemplating “sushi.finance” and “sushi.org” as options to maneuver away from the “Swap” label given the expanded purview of the challenge, however FutureFund approached within the midst of those conversations to supply the .com area. Each Delong and 0xMaki characterised the acquisition as a “reward” from FutureFund, and 0xMaki mentioned he “nonetheless cannot consider” the staff will

The area presently hyperlinks to the Sushiswap homepage, and the staff says that it’ll “seemingly” develop into their main area sooner or later. Future Fund didn’t reply to a request for remark.

Whereas the challenge’s Sushi token has undergone a current 17.6% pullback from all-time highs, the challenge remains to be having fun with a robust yr, up over 450% from $3.32 to $15.05 on the time of publication.