Fueled by market-manipulating Twitter celebrities, cryptocurrency is again on popular culture’s radar, and this time, the auto business is extra ready to trip the wave. Tesla plans to accept payments in Bitcoin, and amongst sellers, BTC’s alternate options (or “altcoins”) are gaining traction too—one Nissan dealer has began taking down funds in one thing referred to as Dogecoin. Launched in 2013 as a semi-humorous, “extra accessible” cryptocurrency, Dogecoin rode the recognition of its namesake meme to turn into one of many best-known altcoins, its profile additional elevated through philanthropy surrounding the 2014 Winter Olympics. And in organizing its sponsorship of the Jamaican Olympic bobsled workforce, Dogecoiners set the stage for the nascent foreign money’s largest second but: A NASCAR Cup Sequence sponsorship.
The NASCAR sponsorship motion coalesced following a Reddit post by consumer unicorn_butt_sex, who proposed his group again the sponsorless quantity 98 Ford Fusion pushed by Josh Clever. Customers pitched the thought to Phil Parsons Racing, the automobile’s proprietor, and have been informed they wanted to come up with $50,000 for a full-car Dogecoin livery. Mischievous Reddit customers eagerly poured within the donations, and inside a matter of days, Josh Clever announced on Twitter that Dogecoin can be his sponsor for the 2014 Aaron’s 499 at Talladega Superspeedway.
Clever’s uncommon, netizen-designed livery with its cautious Shiba Inu bemused commentators and followers alike, a lot of whom struggled to wrap their heads round cryptocurrency, a lot much less one with a meme for a mascot. For Clever, although, his sponsor wasn’t the one eventful a part of the race; he ran as excessive as fourth and completed twentieth, then his second-best outcome within the NASCAR Cup collection. The most effective was but to return, nonetheless, because the web took enjoyment of footage of his shibe staring down a drafting Dale Earnhardt Jr., and arranged a voting marketing campaign to get Clever into the 12 months’s All-Star Race.