The rise of curiosity in cryptocurrencies amid Bitcoin (BTC) and Ether (ETH) bull runs typically goes hand in hand with the proliferation of scams and manipulation schemes associated to varied altcoins. One of many principal manipulation schemes operating within the crypto markets is pump and dumps. These schemes artificially inflate the worth of the asset to allow a choose few to promote it at the next value earlier than it in the end comes crashing down.
What makes crypto markets extra susceptible to such schemes in comparison with conventional fairness markets is that cryptocurrency is an asset class that’s void of underlying fundamentals, whereas securities typically have firm fundamentals backing them.
Thus, the first driver for these markets is the sentiment that prevails amongst traders. The market sentiment is what the proponents of those schemes manipulate to pump up the worth of the belongings in query.
Social media in full use
The retail buying and selling frenzy not too long ago witnessed within the fairness markets drove up the share costs of securities like GameStop and AMC Leisure, with the subreddit r/Wallstreetbets enjoying a significant position in driving the costs up, mixed with Twitter.
This impact now appears to be spilling over to digital assets like Dogecoin (DOGE) and XRP by means of r/Wallstreetbets’ crypto wing, r/Satoshistreetbets. Jay Hao, CEO of crypto trade OKEx, advised Cointelegraph that there’s a deeper trigger driving this present phenomenon:
“There’s a nice sense of injustice about among the opaque practices of Wall Avenue and the unfair distribution of wealth. I imagine that increasingly more of society is starting to get up to this truth significantly with the Ok-shape restoration that we’re seeing wherein high-net-worth people have elevated their wealth in the course of the pandemic. With extra platforms permitting retail traders direct entry to spend money on equities, we’re seeing a democratization of the funding area and extra energy within the fingers of the individuals.”
Though the r/Wallstreetbets phenomenon is pretty current, pump and dumps have been round for a while within the crypto market. In truth, a examine performed by Imperial School London in December 2018 discovered that pump-and-dump schemes accounted for $7 million of the monthly trade volume within the crypto trade at that cut-off date.
Again then, the channels used for these schemes have been primarily discovered on Telegram, together with “Official McAfee Pump Alerts.” Joshua Frank, co-founder and CEO of The Tie — a social media analytics agency — advised Cointelegraph how these scams have been proliferated prior to now, resulting in excessive volumes and value rises:
“Folks have been doing this in crypto going again to 2016/2017 when pump and dump teams have been extraordinarily distinguished throughout the area. […] The founders of the Telegram channels pre-bought the asset after which introduced the pump at a set time. The founders all made cash, whereas many of the customers ended up getting dumped on.”
DOGE and XRP get inflated
Dogecoin is a Shiba Inu-themed meme token that was created as a joke by software program engineers Billy Markus and Jackson Palmer and is usually handled flippantly by the crypto group, and consequently, the asset has seen a number of pump-and-dump situations prior to now.
However the newest occasion turned out to be somewhat completely different as a result of it began with a tweet from Elon Musk on Jan. 29 that confirmed the Dogecoin canine in a crimson sweater on a faux cowl of a fictional journal referred to as “Dogue.” This tweet set off one other chain of pump-and dump situations, driving the worth of the coin up 300% earlier than traders reeled from yet another dump, with its value falling under $0.03.
On Feb. 4, Musk wrote another series of tweets about Dogecoin, one among which learn “Ur welcome” accompanied by a doctored image of himself as Rafiki from The Lion King and the Dogecoin canine as Simba. He even went on to say that “Dogecoin is the individuals’s crypto,” which once more led to the worth nearly hitting $0.06 earlier than returning to the $0.05 stage.
This clearly is proof that Musk is pumping DOGE, though there is likely to be an absence of non-public ulterior motives on this case, as he additional went on to tweet, “I’m grow to be meme, destroyer of shorts,” referring to all of the Wall Street bankers who were short on stocks like GameStop and AMC earlier than these shares rallied, leading to a cumulative lack of over $70 billion for Wall Avenue.

XRP, although, is altogether a distinct story. Ripple is currently tied up in a lawsuit with the US Securities and Alternate Fee, and the case relies on the argument that XRP is definitely a safety. Beginning on Jan. 30, r/Wallstreetbets members rallied to buy the token en masse attributable to two components: They thought of XRP to be undervalued, and it could possibly be a manner of punishing the SEC to keep away from undesirable forms.
The transfer took the worth to a two-week excessive of $0.75 earlier than it crashed almost 50% to a low of $0.39, which left Redditors enraged. Ben Zhou, CEO of cryptocurrency trade Bybit, advised Cointelegraph:
“The current feats of r/wallstreetbets have made social media and Reddit customers notice how highly effective a pressure a decentralized on-line group may be once they put their thoughts to it. The continuing authorized troubles of XRP’s mother or father firm Ripple Labs have rinsed out a lot of the shorts and made the gambit simpler to execute, whereas the jocular nature of DOGE means it’s likable and simple to root for — thus in each circumstances there was not a right away promoting energy to counter the pump.”
Extreme dangers to all the trade
Since social media platforms like Twitter are sometimes used as a channel for these schemes, it’s necessary to have a metric by which traders can gauge market sentiment in relation to precise buying and selling volumes to keep away from entering into dangerous conditions.
The hype-to-activity ratio is a crucial metric for that, because it measures the variety of tweets a specific coin has about it per every $1 million in reported buying and selling quantity. As The Tie’s Frank advised Cointelegraph, the common hype-to-activity ratio for crypto markets is 1.02, which primarily signifies that on common, cryptocurrencies see 1.02 tweets per $1 million in reported buying and selling quantity. Frank additional elaborated on the way in which wherein this ratio can be utilized as an indicator:
“Excessive Hype-to-Exercise ratios could counsel {that a} specific cryptocurrency is overhyped in social conversations relative to the quantity of buying and selling exercise that it has. It’s a good metric for figuring out outliers or for monitoring the variety of social conversations a specific coin has relative to its buying and selling quantity over time.”
The cash that make the highest of the rating are presumably essentially the most overhyped cash within the crypto trade, in keeping with the metric from The Tie. As well as, Zhou talked about that retail traders are essentially the most vulnerable to those schemes: “Pump and dump schemes lure uninformed retail traders once they, for the concern of lacking out a payday, enter the market, solely to search out themselves captured by a cheaper price earlier than they even notice.”

In the end, this results in individuals being disenchanted with crypto typically, which results in excessive injury to a coin’s status, issues with regulators and a lack of belief from traders. Referring to pump and dumps that have been rampant in the course of the time of the preliminary coin providing increase in 2017, Hao additional pointed to the way in which these scams have an effect on the crypto trade as a complete:
“Many different unscrupulous investing practices, schemes and scams occurred at the moment that led regulators world wide to take motion to warn traders and even ban cryptocurrency in some locations.”
Frank additionally elaborated that traders can keep away from falling prey to such schemes by utilizing a number of metrics, highlighting the current XRP pump for example: “XRP earlier this week, the world line exhibits the large spike in Twitter exercise. The road exhibits value. You’ll be able to see a giant spike in XRP conversations coinciding with an enormous rise in value, XRP fell considerably from the highest of that rise.”
Associated: DOGE price surge: The power of memes and social media on full display
Thus, it’s extremely important for traders to remain cautious in instances of heightened volatility. Attributes like sound analysis, a peaceful head and clear methods are key for traders to guard themselves from the pump-and-dump schemes within the crypto trade proper now.